The City of Sioux Center and Sioux Center Chamber of Commerce received a 2022 Iowa Tourism award for Collaboration in Marketing.
The award was presented in Des Moines at the 2022 Iowa Tourism Conference by Iowa Economic Development Authority and Iowa Finance Authority Director Debi Durham and the Iowa Tourism Office for a Sioux Center video marketing campaign.
The Chamber and City created this marketing campaign as they saw an opportunity to further tell the community’s story and to attract people to Sioux Center. The two entities collaborated to produce a series of videos promoting different aspects of the community. These videos, crafted around the tagline “Live Life in the Middle of Everything,” featured local residents, businesses, and stories that highlighted the qualities and amenities Sioux Center offers.
“It was a rewarding experience to work alongside the City of Sioux Center to create something better than we could have done individually to promote our community,” said Chamber President Barb Den Herder. “We are thankful for all the people who were willing to be part of these videos, sharing their individual stories and the impact they have on our community.”
The City and Chamber worked together to share the videos on a variety of media platforms, with a reach that far surpassed expectations.
“Living in Sioux Center, we hear the stories of enterprising people and beautiful amenities that are part of our daily lives. However, working together to share those stories outside the community was an opportunity to keep Sioux Center on the map for future visitors and people who want to come work and live here,” said Maggie Landegent, of the City of Sioux Center.
The Live Life in the Middle of Everything videos are available on the City of Sioux Center Facebook page and air on the Dordt Media Network’s livestreamed events.
The Iowa Tourism Office, part of the Iowa Economic Development Authority, works with community partners, attractions, and events to promote tourism across the state.
See the videos on Facebook.
Photo: Maggie Landegent, City of Sioux Center, and Barb Den Herder, Sioux Center Chamber of Commerce, accept a 2022 Iowa Tourism award for Collaboration in Marketing from Amy Zeiger, left, state tourism manager for the Iowa Tourism Office, and Debi Durham, right, Iowa Economic Development Authority and Iowa Finance Authority director at the Iowa Tourism Conference in Des Moines.